The context

HomeServe is a UK-based company listed on the London Stock Exchange. The multinational sells insurance products for the past 30 years.

The problem

The customer base is aging: it will eventually make the company’s products obsolete or irrelevant if nothing is done.

What I’ve done for HomeServe

1. Product Delivery for HomeServe Visio MVP*

My first mission at HomeServe was to launch HomeServe Visio Product. This was an innovative insurance product that targets urban customers. Along with the Product Team, we have delivered this product through marketing channels like FB, IG, LinkedIn, Google Ads, etc.

2. Designing and launching Ninjo MVP*

The second mission was to design a new product from scratch and test it. We decided here to keep targeting urban people. We identified a common problem they usually face: small water leaks that were not taken in charge by their current insurance. Therefore, we launched an extra-insurance specialized in small water leaks at a very low price. To test it quickly, we created a Minimum Viable Product with a pre-order feature: Ninjo. We communicated about Ninjo through marketing channels, tracked every interaction and collected every feedback to keep improving the MVP before deciding a GONOGO.

*MVP stands for Minimum Viable Product