The context

Sen.se startup, launched a Product that could track everything: temperature, sleeping habits, presence at home and even tooth brushing!

The problem

People didn’t figure it out: too many features made it too confusing.

What I’ve done for Sen.se

1. Pivoting the Product Marketing strategy

In order to find a customer base who’s willing to pay for Sen.se Product called Mother, we made a major change in the marketing strategy. The new target audience was the Senior economy. Mother became SilverMother and could now monitor elderly people to help them stay at home safe.

2. Designing and launching new Products

SilverMother was successful but targeted a niche market. The company’s vision was still the same: to create mass-market products that blend into people’s life. Then, new products came: the Peanuts. Here, one product solves one problem, one product for one use case, only straight forward products to market the masses. The Peanuts won the 2017 CES Innovation Award and were sold worldwide in every kind of electronic retailers.